Yirla Data Privacy & Security Architecture

Overview: Security by Design

Yirla is engineered to provide enterprise-grade ad intelligence while minimizing data exposure. Our architecture is built on the principle of Zero-Retention Analysis, ensuring that actionable insights are delivered without the need for a persistent customer data store.

Core Security Pillars

To protect $800k+ monthly ad portfolios, Yirla implements multi-layered security protocols across the entire data lifecycle.

1. Zero-Retention Analysis Engine

Unlike traditional reporting tools that warehouse your data, Yirla generates insights at runtime.

* No Persistent Storage: Yirla does not maintain a long-term data warehouse of raw campaign data or customer-owned datasets.

* Runtime Synthesis: Analysis is performed in-memory, and results are returned to the user without being stored on Yirla’s servers.

* Reduced Blast Radius: By not storing data, we materially reduce the risk and compliance overhead for enterprise IT teams.

2. Encryption & Data Handling

All data handled by Yirla is protected using industry-standard cryptographic protocols:

* Encryption at Rest: Any temporary operational data is secured using AES-256 encryption.

* Encryption in Transit: All communication between Yirla, ad platforms (LinkedIn, Google), and the end-user is encrypted via TLS 1.2+.

* Secure API Integration: Yirla connects to ad platforms via secure, permissioned Oauth2 APIs with read-only access.

3. AI Governance & Privacy

Yirla ensures that your proprietary ad strategy is never used to train third-party models:

* Data Isolation: Customer data is processed in isolated environments and is not transmitted to third-party models for training purposes.

* Non-PII Processing: Our AI analyzes campaign-level signals (spend, impressions, hooks) and does not access user identity data, contact records, or CRM-level PII.

Access Control & Governance

* Permission-Based Access: Access is logged and fully controlled by the customer. You can revoke Yirla’s access at any time through the underlying ad platform.

* Organization Isolation: Designed with strict account isolation to support individual teams, enterprises, and agencies without data leakage.

* Role-Based Access Control (RBAC): Supports enterprise identity providers for secure authentication and internal permission management.

Compliance Readiness

Yirla's "minimal data" architecture is designed to simplify compliance with global regulations:

* GDPR & CCPA: By avoiding the collection of PII and not storing customer data, Yirla aligns with privacy-first data handling standards.

* Audit Readiness: Permission-based access and activity logging provide the transparency required for internal security reviews.