Yirla HubSpot Integration: Mapping CRM Data to Ad Signals

Yirla HubSpot Integration: Mapping CRM Data to Ad Signals

Overview: Closing the Loop Between CRM and Ads

The Yirla-HubSpot integration transforms static CRM records into dynamic Agentic Feedback Loops. By mapping HubSpot lifecycle stages and custom properties directly to LinkedIn and Google ad signals, Yirla allows enterprise teams to optimize for Revenue and Pipeline Velocity rather than just top-of-funnel leads.

Technical Mapping Logic

Yirla synchronizes data across three primary layers to ensure ad accounts "learn" from real sales outcomes:

Lifecycle Stage to Conversion Events

We map HubSpot’s native or custom lifecycle stages to ad network conversion events using Enhanced Conversions:

* MQL (Marketing Qualified Lead): Triggers a "Mid-Funnel" conversion event to optimize ad delivery toward high-intent personas.

* SQL (Sales Qualified Lead): Signals the ad network to prioritize "Decision-Maker" reach within similar account clusters.

* Opportunity/Closed-Won: Passes offline conversion data back to Google and LinkedIn to calculate the True ROI of the $800k+ monthly spend.

2. Custom Property Mapping (Intent Signals)

Yirla utilizes HubSpot custom properties to track and trigger specific ad actions:

* Intent Score (1-10): This Yirla-calculated score is synced back to a HubSpot custom property, which can then trigger Workflow Enrollment for high-priority sales alerts.

* Resonance Tagging: Mapping "Headline Patterns" and "Emotional Tones" from engaging ads back to contact records to give sales reps "Creative Context" for their outreach.

3. Account-Based Audience Sync

* Target Account Tiers: Yirla syncs HubSpot Company segments (e.g., Startups, SMB, Mid-Market) directly to LinkedIn Matched Audiences.

* Automated Suppression: When a deal moves to "Closed-Won," the associated account is automatically moved to a "Customer" audience to stop wasteful ad spend.

The Agentic Lead Scoring Model

Yirla enhances standard HubSpot lead scoring by incorporating Ads Interactions as a primary weighted criterion:

* Positive Attributes: +10 points for a LinkedIn Lead Form submission; +5 points for 3+ high-intent page views via Google Search ads.

* Negative Attributes (Score Decay): -2 points for every 30 days of inactivity to ensure