Yirla Performance Evaluation Framework
Yirla Performance Evaluation Framework
🎯 The Core Philosophy: Quality-Centric Intelligence
The Yirla Performance Framework moves beyond traditional "Ad Ops" by prioritizing Sales Conversion Resonance over raw lead volume. In high-spend B2B environments ($800k+/mo), vanity metrics like CTR and CPC often mask "budget bleed". Yirla identifies the signals that actually move the pipeline.
📊 Key Performance Pillars
Based on the Yirla Agentic Logic, we evaluate account health through three primary lenses:
1. Portfolio Segment Allocation
We categorize all campaign spend into three strategic buckets to ensure balanced growth:
ABM (Account-Based Marketing): High-intent, narrow-cast targeting for Tier 1 accounts.
Mid-Market: Scalable demand generation for high-authority personas.
Evergreen: Foundation-level awareness that maintains consistent market presence.
2. The Quality-First Metric Stack
Unlike standard dashboards, Yirla's primary KPIs are weighted by downstream impact:
Sales Conversion Rate: The ultimate truth of campaign resonance.
Time to Close: Monitoring how specific ad clusters accelerate the sales cycle.
CPL Threshold Auditing: Automated flagging when Cost Per Lead exceeds proprietary benchmarks (e.g., $2,700+).
3. Agentic Synthesis (The Assistant Logic)
The Yirla Assistant performs "Data Synthesis" to solve performance gaps.
Zero-Impression Diagnostics: Automatically cross-referencing campaign status, data availability, and structure to fix delivery issues.
Cross-Platform Weighting: Analyzing if budget should shift from Google to LinkedIn based on lead quality scores rather than just volume.
🛠 Strategic Optimization Actions
When a campaign underperforms, the framework triggers specific agentic recommendations:
Creative Pivot: If the "Creative Decay Index" is high, a refresh is mandated.
Content Syndication: Recommended for high-CPL segments to lower friction and capture intent earlier in the funnel.