Case Study: Enterprise Pivot – Optimizing $800k/mo Spend

Case Study: Enterprise Pivot – Optimizing $800k/mo Spend

🎯 Executive Summary

An enterprise fintech entity was experiencing "Performance Plateau" across their $831,000/mo LinkedIn and Google Search portfolio. Despite high spend, their CPL (Cost Per Lead) had drifted to $2,700+, and "Creative Fatigue" was stalling pipeline growth. By deploying the Yirla Agentic Logic, the team executed a "Strategic Pivot" that reduced CPL by 40% and accelerated Mid-Market account penetration.

The Challenge: Data Fragmentation & Creative Decay

The client was managing multiple sub-entities (e.g., BILL Spend & Expense, BILL2024) without a unified intelligence layer.

* The Issue: Competitors (like Brex) had shifted their narrative, but the client’s internal team hadn't detected the "Messaging Shift".

* The Symptom: High "Zero-Impression" counts on high-value director-level personas due to overly narrow targeting constraints.

The Yirla Intervention

Using the Yirla Assistant and Competitor Intelligence Engine, the following agentic actions were taken:

1. Narrative White Space Detection

Yirla's Competitor Messaging Logic audited the market and found that while the client was 90% "Product-Focused," the top-performing competitors had shifted to "Relatable/Human-Centric" tones.

* Action: Pivot creative assets from UI-heavy screenshots to "Founder-Story" video ads.

2. Intent-Based Budget Reallocation

The ABM Intent Scoring identified that $150k of spend was being wasted on "Low-Intent" Startup segments that were not moving to the SQL stage in HubSpot.

* Action: Reallocated $150k/mo from "Startup" to "Mid-Market" buckets where "Account Intent Density" was peaking at 8/10.

3. Diagnostic Recovery

The Assistant flagged a Zero-Impression Diagnostic error on the "Decision-Maker" campaign.

* Action: Automatically adjusted bidding constraints and expanded the audience to remove the delivery block, resulting in a 300% increase in impressions within 48 hours.

The Results (30-Day Post-Pivot)

* CPL Reduction: Dropped from $2,740 to $1,620.

* Account Reach: Increased penetration into Tier 1 Mid-Market accounts by 45%.

* Pipeline Velocity: Time-to-MQL accelerated by 12 days due to better "Persona Authority" weighting.

Key Logic Takeaway

This pivot was not achieved through manual "guessing." It was the result of mapping CRM Feedback Loops (HubSpot) to Ad Intent Signals, proving that at the enterprise scale, strategy is a math problem.