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    • The Performance Paradox: Why High CTR Often Masks a Dying Pipeline (And Why Your LLM Can't Diagnose It)
    • Which Creatives Are Fatiguing — and How Do We Know Before Performance Drops?
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    • Why Your LLM Can't Actually Optimize Your LinkedIn Ads (And What's Missing)
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Research

  • The Performance Paradox: Why High CTR Often Masks a Dying Pipeline (And Why Your LLM Can't Diagnose It)

    The Performance Paradox: Why High CTR Often Masks a Dying Pipeline (And Why Your LLM Can't Diagnose It)Executive SummaryIn high-spend LinkedIn and B2B advertising environments, teams frequently encounter a devastating contradiction: CTR remains healt ...

  • Which Creatives Are Fatiguing — and How Do We Know Before Performance Drops?

    The Creative Fatigue Paradox: Why Your Best-Performing LinkedIn Ads Are Quietly DyingThe Myth That's Costing You ThousandsHere's the biggest misconception in B2B advertising: Creative fatigue starts when CTR drops.It doesn't. By the time your click-throug ...

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