Yirla LinkedIn Ads Structure & Naming Conventions

Yirla LinkedIn Ads Structure & Naming Conventions

Overview: Standardizing Complexity

For enterprise-scale portfolios ($800k+ monthly spend), standardized naming is not just for organization—it is a requirement for Agentic Analysis. By following this hierarchy, the Yirla Intelligence Layer can accurately aggregate data across entities (e.g., BILL Spend & Expense, BILL2024) and provide precise performance diagnostics.

The Campaign Hierarchy

LinkedIn is transitioning to an industry-standard hierarchy that Yirla mirrors for cross-platform parity:

* Campaign Group (Strategic Portfolio): High-level strategic buckets (e.g., "ABM - Tier 1").

* Campaign (Ad Set): Audience and objective-level definitions.

* Ad (Creative): The individual messaging and visual assets.

Naming Convention Template

Yirla recommends a Variable-Separator framework using the underscore _) or pipe |) as a delimiter.

Campaign Level Template

[SEGMENT]_[OBJECTIVE]_[PLATFORM]_[GEO]_[THEME]_[DATE]

Example: MIDMARKET_LEADGEN_LI_US_BENEFIT-LED_Q12026

* Segment: ABM, MIDMARKET, STARTUP.

* Objective: AW (Awareness), GEN (Lead Gen), CONV (Conversion).

* Platform: LI (LinkedIn), GG (Google), FB (Facebook).

* Theme: Refers to the "Headline Pattern" (e.g., Product-Focused, Relatable).

Ad Level Template

[FORMAT]_[VERSION]_[HOOK_ID]

Example: VIDEO_V1_FOUNDER-STORY

Strategic Campaign Grouping

Based on the Yirla Performance Framework, campaigns should be grouped by Audience Intent rather than by asset type:

Group A: ABM - High Intent (1:1 / 1:Few)

* Goal: Account Penetration for Tier 1 targets.

* Logic: Smaller, high-authority audiences (20k–50k members) with "Benefit-Led" hooks.

* Exclusion Rule: Turn off "Audience Expansion" and "Audience Network" to prevent budget bleed.

Group B: Mid-Market Growth (1:Many)

* Goal: Scalable demand generation for high-authority personas.

* Logic: Broad ICP targeting (Job Functions/Titles) with "Visionary" or "Professional" tones.

Group C: Startup Velocity

* Goal: Rapid market testing and "Founder-Led" resonance.

* Logic: Wide reach using Single Image and Thought Leadership ads to build brand equity quickly.

Automated Validation Rules

The Yirla Assistant monitors these names to ensure data integrity:

1. Consistency Check: Proactively flags campaigns that do not follow the [SEGMENT] prefix.

2. Overlap Detection: Identifies if two campaigns (e.g., ABM and Mid-Market) are bidding on the same audience, which diminishes cost efficiency.

3. Fatigue Monitor: Uses the [DATE] tag to calculate the "Creative Decay Index" and recommend refreshes after 4–6 weeks.